SEO

Own your niche on Google. Without gambling on ads.

Paid traffic breaks the moment you stop paying. SEO keeps working. But most SEO is generic keyword stuffing that never ranks. Here’s what actually works.

Apply for an AI Growth Package

The problem

Paid traffic is a treadmill. SEO is ownership.

Every month you run paid ads, you’re renting attention. The moment the budget stops, the traffic stops. Cost-per-click drifts up. iOS privacy changes blow up your retargeting pool. A competitor outbids you on your own brand name. You wake up one morning and the pipeline you built last quarter is gone.

SEO is the opposite. A page that ranks on page one of Google for a high-intent keyword delivers traffic tomorrow, next month, and three years from now. It’s an asset on the balance sheet of your business. Most of your competitors don’t own a single one.

The businesses that win online don’t pick ads or SEO. They do both. Ads give you speed. SEO gives you the compounding base that makes everything else cheaper over time.

Why most SEO fails

Five ways agencies burn your budget.

1. Generic keyword lists. An agency runs your domain through a tool, exports a CSV of 200 keywords sorted by search volume, and calls it a strategy. Volume without intent is worthless. A 10,000-search-volume keyword that attracts tire-kickers is a worse investment than a 200-search keyword from someone with a credit card out.

2. Thin content that doesn’t answer the query. Most content is written to hit a word count, not to be the best answer on the internet for a specific question. Google’s ranking systems (and the AI engines now pulling from them) are built to detect exactly that gap.

3. No topical authority. One blog post about a topic goes nowhere. Ranking requires a hub-and-spoke of interconnected content that signals to Google you are the authority on a subject, not a tourist.

4. Black-hat link schemes. Paid link farms, PBNs, comment spam. These work until they don’t, and when they stop working they take your whole domain down with them. I don’t touch them.

5. Vanity metrics. Reports full of impressions, traffic, and keyword counts with zero line connecting any of it to revenue. If the SEO report doesn’t end in pipeline and booked revenue, it’s theater.

The framework

My 7-phase SEO framework.

Every engagement runs through the same seven phases. Nothing gets skipped. Here’s what each one delivers.

Phase 1 — Technical Audit

A 15-point audit of crawlability, indexing, Core Web Vitals, mobile usability, and structured data. Broken pages don’t rank. The foundation gets fixed before anything is built on top of it.

Phase 2 — Keyword Strategy

Not a keyword list — a keyword strategy. Clusters grouped by topic and intent (informational, commercial, transactional, branded), scored for difficulty and revenue potential, then mapped to specific pages on your site.

Phase 3 — Competitive Analysis

The RACE framework across 8 dimensions: keyword gap, content gap, backlink profile, technical benchmarking, AI visibility, paid search intel, SERP feature ownership, and social/brand signals. You find out exactly where competitors are winning and how to beat them.

Phase 4 — On-Page Optimization

Per-page briefs: title tag, meta description, H1/H2 structure, primary and secondary keywords, internal linking targets, image alt text, FAQ schema, and E-E-A-T signals. Every page that matters gets a brief.

Phase 5 — Topical Authority Map

A hub-and-spoke pillar/cluster architecture that tells Google your site is the definitive source on your subject. Pillar pages anchor broad topics. Cluster pages cover the long-tail questions. Internal linking carries authority between them.

Phase 6 — Content & Link Strategy

A 90-day content calendar prioritized by revenue impact, plus 13 proven link acquisition methods (digital PR, HARO, broken-link reclamation, resource pages, unlinked mentions, data studies, expert roundups, and more). No sketchy schemes.

Phase 7 — KPI Dashboard

An 8-category dashboard tracking organic revenue, qualified lead flow, keyword rank movement, SERP feature wins, AI citations, backlink velocity, Core Web Vitals, and content performance. Trend analysis every month, with clear next actions.

What you get

Deliverables, every engagement.

No mystery boxes. No “monthly hours” without a scope. Every engagement produces:

Full 15-point technical audit with prioritized remediation
Keyword map with intent scoring and page assignments
Competitive analysis document across 8 dimensions
Topical authority map (pillars, clusters, internal linking plan)
90-day content calendar with briefs
On-page optimization briefs for every priority page
Link acquisition plan with target domains and outreach angles
Monthly KPI reporting with revenue and pipeline attribution
AI visibility tracking (ChatGPT, Perplexity, Google AI Overviews)

Process

14-day setup sprint, then monthly execution.

Days 1–14 — Strategy sprint. Technical audit runs in parallel with keyword research and competitive analysis. By day 14 you have the full strategy document: what to fix, what to build, what order, and what it’s worth.

Month 1+ — Execution retainer. Monthly content production, on-page optimization, link acquisition, technical fixes, and KPI reporting. Every month you see movement on the scoreboard: rankings, pipeline, revenue.

SEO compounds. Month one feels slow. Month six feels obvious. Month twelve is when the competition stops being able to catch you.

Investment

Custom, based on scope.

Most engagements start at $3,000/month with a typical 6-month minimum. Scope is driven by competitive difficulty, content velocity required, and the number of target clusters. I’ll price the engagement precisely after the discovery call.

Fit

Who this is for — and who it’s not.

This is for you if:

You have existing organic traffic and want to compound it
You’re a service business that wants to dominate your local market
You’re a DTC or SaaS brand with enough SKUs or use cases to justify programmatic SEO
You’ve already tried freelancers or cheap agencies and gotten vanity-metric reports

This is NOT for you if:

You don’t have a content budget to publish consistently
You’re pre-revenue and need your first paying customer, not long-term compounding
You need results in 30 days (SEO compounds over 6–12 months)
You want an agency that will run black-hat link schemes — that’s not me

Let’s find out where you can win.

Apply for an AI Growth Package. I’ll audit your site and market, then send a blueprint for free before you pay anything.

Apply for an AI Growth Package

The AI Growth Package is my diagnostic-first engagement model: free research and strategy delivered before any invoice.