Paid traffic that actually converts — because your funnel is built to catch it.

Why separate vendors don’t work

Three agencies cannot build one integrated engine.

Agencies that run ads rarely write the copy that actually converts cold traffic. They run the creative their designer liked.

Copywriters who write well rarely understand paid media math — CPM, CPL, payback window, LTV-to-CAC ratio, the difference between what’s profitable on Meta versus YouTube. They write copy that feels clever but doesn’t hit margin.

Funnel builders who design beautiful funnels rarely optimize for cold traffic economics. They build for the warm audience in the slide deck, not the stranger who just saw an ad for the first time in their life.

When those three are separate vendors, the seams between them are where 40–60% of the ROI leaks out. Integration is the edge. That’s why all three ship as one engagement.

The approach

My full-stack build: ads, copy, funnel as one engine.

Paid Media

Meta, Google, and YouTube. Direct-response creative built on the Propaganda Machine and Meta Andromeda frameworks. If-This-Then-That scaling rules (clear triggers for when to scale spend, when to kill, when to rotate creative) rather than vibes-based optimization. Venus Fly Trap 2.0 and Tornado strategies when the offer and market support them. Every campaign built to hit a specific CPA target, not a “good” CTR.

Copywriting

Ad copy (hooks, body, CTAs, in-feed variants). Landing page and sales page copy. VSL scripts. Webinar pitch decks. Email nurture sequences. Every asset written for conversion, not “creative for creative’s sake.” I work from a VOC bank (actual customer language, not your internal jargon) so the copy sounds like the market, not like a brochure.

Funnel Build

I pick the right funnel for your offer, not the one that’s trendy this quarter:

• VSL funnel — best for service sales and single-product offers. Cold traffic lands on a video sales letter that does the heavy lifting of belief change, then asks for the call or purchase.
• Webinar funnel — best for high-ticket information products and services where education drives the sale. 60–90 minute pitch webinar plus the full email sequence around it.
• Challenge funnel — best for community-driven offers and coaching. 5-day challenge format with daily content and a close at the end.
• Call funnel — best for bespoke consulting and enterprise sales. Application, qualification, calendar, pre-call nurture, show-up sequence.

Process

Blueprint-first, then build, then scale.

Days 1–14 — Free Blueprint sprint. Market research, competitor ad teardown, positioning audit, funnel recommendation, projected unit economics. Delivered as a written blueprint before you pay for the build. If the math doesn’t work, I tell you and we don’t move forward.

Weeks 3–6 — Build. Ads, copy, funnel, emails, tracking. I write, design, and ship. You approve at defined checkpoints.

Week 7 — Launch. Campaigns go live. Baseline metrics captured. First optimization cycle begins.

30 days post-launch — Optimization retainer. Creative rotation, scaling rules applied, landing page iteration, email A/B tests, funnel leak analysis. Handoff or ongoing retainer at the end.